An Out of the Box Touch to a Fragrance Launch

November 12, 2012  •  Leave a Comment

Fragrance is known to be one of the hardest products to market. After all, how do you depict the sensation of a wonderfully complex smell in a Television advertisement or a magazine page? This weekend, Seattle Party Booth was part of a unique way to launch a new perfume at Macy's. 

Instead of just going with the usual forms of advertising, Macy's stepped it up a notch and threw an in-store event for the launch of their new fragrances. This seemed like a great idea! Don't they say that the strongest sense connected to memory is smell? So why not create a fun and interesting event that will conjure up memories of happiness every time someone smells that fragrance. Seems to make a lot of sense to us! 

We were thrilled to be a part of this event this year and provide our form of a lasting memory with our photo booth pictures. We can't wait for the next fragrance launch! It was a great weekend. 

 

 

What do you think? We'd love to hear your thoughts! 


Comments

No comments posted.
Loading...

Archive
January February March April May June July August September (3) October (6) November (9) December (7)
January (9) February March April May June July August September October November December
January February March April May June July August September October November December
January February March April May June July August September October November December
January February March April May June July August September October November December
January February March April May June July August September October November December
January February March April May June July August September October November December
January February March April May June July August September October November December
January February March April May June July August September October November December
January February March April May June July August September October November December
January February March April May June July August September October November December
January February March April May June July August September October November December